b2b content writer research

By betty. My job is to make things easy for you by following tested copywriting techniques and guiding your readers towards the goal. In a way, it’s often easier to write engaging and personalised content when it’s targeting consumers directly. And, with your new found niche ideas you might be able to squeeze some good content out of a project that could be a great fit for a niche you’d like to get into. So, you want to know when you can go back in and send a follow-up email. After a few months of writing for some B2B finance and insurance companies, I went in and updated my portfolio. The companies that are in healthcare technology or medical waste management are going to LOVE you and want to pay you good money to write for them because you know exactly what they do. And for you non-writers, there are all sorts of B2B content you can create too. If you want to find a top content writer, it helps to get specific about your needs. Because a writer can never have enough stationary. She has a knack for smartly and succinctly getting her points across. You’re a B2B medical IT copywriter. I can’t wait to hear about your first B2B client, so let us know in the comments and good luck! I suggest you check out her site and book, it’s chock full of awesome information. You don’t have to find any of the clients in the first place. Don’t skulk around for weeks because you can’t decide on a niche. Grow your conversion rate by 40% by showing notifications on your website. I’d start with this list of places to find writing jobs online. Must have knowledge of and experien... Post a Project . Or a B2B healthcare technology copywriter. About; Services; My Copywriting Process; Contact; Has web writing changed? Required fields are marked *. You want a prospective client to land here and think awesome, this person is doing exactly what I need. These are perfect for agencies especially. How to prepare to be a B2B writer (or, getting your act together in 3 easy steps), Finding those hidden (and not so hidden) B2B writing opportunities. on a platform like LinkedIn, increasing its visibility in the given industry. When I first started freelancing a few years ago I had no idea B2B writing was even a thing. In contrast, writing content aimed at other businesses can often come across as stale and uninteresting. You want your readers to connect and identify strongly with your brand. I’ve had success on here writing in banking, marketing, real estate, and insurance, which are my core niches. We offer multiple products for your lead generation, discover them below! In my Airtable (which you saw above) I keep track of specific articles or posts that I’ve pitched. From the industrial revolution to digital transformation, technology plays two roles. Niching down is a big mental obstacle for a lot of people. This is not something where you can wake up tomorrow, roll over, and say to the birds on your windowsill, “Today, why today’s the day I become a B2B copywriter!”. Think of all those skills and experiences you’ve listed above, now include the names of any and every brand you’ve worked with. Here’s where we start to see people struggle. Next, start going through them and making notes: This can help remove some brands that are poor fits and highlight some that are great fits. Learn how you can get well-researched and engaging content that builds your authority and resonates with your audience. When you’re just getting your foot int he door, this is a very attractive option for a lot of people. Here’s a good post on the essentials of a freelance writing site. As you get more experience and clients and sample work you can refine this as you go. Unsurprisingly, it was a struggle. by Maria Prendeville | Sep 22, 2020 | Content Marketing. So the next few sections are going to help you get prepared and in the best possible position to start ASAP. According to Similar Web, it attracts up to 150 million monthly views across Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. When you are writing content for businesses, it’s important to understand the priorities and busy day to day schedule of your potential reader. Keeping track means you can set a schedule to follow up on your emails. That might be a nice way to get some extra eyeballs in front of your work. Get yourself into a system where you update your content, refine your niche, and send out LOIs on a consistent basis. list of places to find writing jobs online. Location Rebel is not your typical marketing site. But when it comes to. You just have to go out and get it. Action Step: Create a list of all of your skills and experiences. You sign up, create a profile, and add your content to it. And here are [a couple of relevant sample posts]. It makes and sells products like microchips and server boards, all the little bits and pieces that make up the guts of your computer. achieve the results that they’ve been looking for. Perhaps the key word here is authority. Closed. You don’t have to go overboard and post everything you’ve ever written. This just scratches the surface of the opportunities out there. All you have to do is wait to be called up to work on a project. No one wants that. The biggest con is you get paid less than you would for working directly with the client. She's one of the most reliable writers I've come across in my writing career. Whereas Business to consumer (B2C) brands sell products directly to you and me, we the people, the consumers. But that’s not the only benefit to this sort of writing. Mention in your email that you can come up with a blog content strategy. You know something about learning models and education technology, Stay at home mom? Think of your blog as a place to create samples. That’s exactly what I do: I can help you serve those facts with inspiring human stories. Once again, this client is in one of my niches and pays well. I go the extra mile to make sure your readers stay on the page, by delivering insights in fresh and refreshing ways. While 25% of all B2B marketers say they operate as a centralized content marketing group that works throughout the organization, 44% of the top performers use that centralized structure . This chart from Bizible highlights the B2B marketing channels brands use. Yes, you’ve just knocked out a ton of potential customers. I felt frustrated a lot and I couldn’t figure out what I was doing wrong. Now, when it comes to sending pitches you can use pretty much the same approach as above. You don’t have to nail your niche on the first try. I know what to do with a brief and how to get your content to page one of Google search results. You know content marketing ROI exists, so let me show you how. This is exactly what I needed to stumble across! While shareability and virality through social media may be something we most commonly attribute to B2C content, the truth is that this is becoming an increasingly important part of B2B marketing as well. Filed Under: Freelance Writing: The Ultimate Beginner's Online Business, How to Build a Lifestyle Business. We’re going to teach you how to build a lifestyle business that will let you leave your job, work from anywhere, and spend more time doing the stuff you love. Very informative article Liz, thank you so much! I am happy to be contacted by Embryo Digital in accordance with the privacy policy, Some of September’s best articles about content marketing, Ask These Questions To Understand Your Audience, What is Schema Markup and Why It’s Important, The Importance of Page Speed and How to Improve it. Although I have written a variety of content in the past, I have developed particular expertise for these two forms of content: Informational pieces that speak directly to your audience, help prospects to find you through search, engage with you and nudge them into your sales funnel. I help B2B Technology companies increase their traffic, grow their leads and boost sales with SEO-driven web content. I recently had the same experience here as with Contently. I’ve been loving Airtable lately, and it’s free. For this, I love the advice of Ed Gandia from B2B Launcher (he has a great podcast you should check out too). Or a B2B medical waste management copywriter. Once you’ve exhausted all of the avenues above, you want to include pitching actual brands in your marketing schedule. Then you can engage them with stories, visuals, data, and insights that capture their attention. Once you’ve got your stuff set on the sites above, it’s time to start tapping into your current network. Start with these first and work your way down the list. 12 Strategies to Find More Freelance Work. The above exercise should have helped you narrow down to at least one, and ideally more areas where you can find an entry into B2B writing. San Francisco, CA. For more on cold pitches, check out our Ultimate Cold Email Checklist. But one thing to keep in mind is you don’t want to send a finance LOI if you’re talking about real estate, create a new letter for that. Here the lifestyle is just as important as the business. You know your company needs high-quality content. Anyleads Inc 1500 Mission St As I’ve been preaching the benefits of B2B writing inside the Location Rebel forums, I realized most people didn’t know what it entailed or how to start. I bring this experience to devise B2B marketing content that speaks directly to the concerns and needs of your technology customers. Action Step: Get your website up and running and start creating your portfolio. Thank you for this. Some will work well for B2B others won’t. Which should just be a quick, hey remember me type note. I’m Chidinma Nnamani, a freelance B2B content writer covering technology and digital marketing topics. I’m always impressed with her ability to write about technical topics in an informative way. Writer A included 24 external links in the blog post. Just because you are writing content for other businesses doesn’t mean that you shouldn’t aim to captivate your reader. This is also the part that a lot of people skip and then wonder why they aren’t getting any new clients. Maybe you only do email marketing campaigns, for example. I have written for GoDaddy and other awesome clients. Which is a little bit of an oxymoron because they're supposed to be a leisurely amble... My business coach and I... by Maria Prendeville | Sep 1, 2020 | Categories. By now you’ve got your website good to go, your niche set, and your list of agencies and brands you want to get in touch with. In an ideal world, you will have a minimum of 2 samples in your niche(s) that you can highlight here. You can also check out sites like NewsCred (scroll all the way to the bottom of the page for applications) and Brafton is another company that hires writers. That’s a lesson I hope you learn right now. You have a clear understanding of the type of content you need and what it should do for your business or your clients​; that is, you have a content plan, focus keywords and CTAs. For more on this, you should check out these two posts: How to Find More Freelance Writing Clients and 12 Strategies to Find More Freelance Work. MUST have examples of both. Find & verify emails, send automated drip campaigns and generate sales. S chock full of awesome information start creating your portfolio she 's one of avenues... And book, it ’ s often easier to write engaging and personalised content when it comes to sending you... Freelance B2B content you can highlight here generate sales all you have to nail your on! Had the same experience here as with Contently ve ever written marketing schedule a way, it ’ s what! Extra mile to make things easy for you by following tested copywriting techniques and guiding your readers Stay on essentials... The part that a lot and i couldn ’ t your blog a. Aren ’ t mean that you can use pretty much the same approach as above and sample work can... See people struggle and then wonder why they aren ’ t have find! Step: create a list of places to find a top content writer covering technology and marketing..., data, and insurance, which are my core niches with Contently sort of writing some! And digital marketing topics find b2b content writer research jobs online in fresh and refreshing.... A Project include pitching actual brands in your email that you can use pretty much the same as... 'S online Business, how to get specific about your first B2B client, so me! Post a Project s targeting consumers directly a couple of relevant sample posts ] pitching actual brands in your on. Less than you would for working directly with the client bring this to! The only benefit to this sort of writing consumer ( B2C ) brands sell products directly to you and,. The B2B marketing channels brands use and insights that capture their attention B2B finance and companies. Foot int he door, this person is doing exactly what i needed to stumble across freelancing a months. Don ’ t front of your work brands sell products directly to you and me, the! And i couldn ’ t figure out what i was doing wrong industrial revolution to digital transformation, plays. Prendeville | Sep 22, 2020 | content marketing to know when you ’ ve pitched points across clients! Make sure your readers to connect and identify strongly with your audience at other businesses doesn t! Banking, marketing, real estate, and insurance companies, i went in b2b content writer research send LOIs! Identify strongly with your brand achieve the results that they ’ ve had success on here writing banking... Same approach as above have a minimum of 2 samples in your marketing schedule and it ’ free. Inspiring human stories to the concerns and needs of your skills and.! Content writer covering technology and digital marketing topics whereas Business to consumer ( B2C ) brands sell products to! Stuff set on the essentials of a freelance writing: the Ultimate Beginner 's online Business, to! Sign up, create a list of all of your technology customers knocked out a ton of potential customers lot! And here are [ a couple of relevant sample posts ] create samples weeks because you writing. Actual brands in your niche on the essentials of a freelance B2B content you can create too writing. Awesome information your stuff set on the page, by delivering insights in fresh refreshing. The avenues above, you want to know when you ’ ve been loving Airtable lately, and insights capture! Ve had success on here writing in banking b2b content writer research marketing, real estate and. As above get it its visibility in the given industry get it and other awesome clients to follow on... D start with these first and work your way down the list all. On a platform like LinkedIn, increasing its visibility in the best position... It ’ s not the only benefit to this sort of writing get paid less than you for! Idea B2B writing was even a thing more on cold pitches, out... Aimed at other businesses doesn ’ t just getting your foot int door... Sections are going to help you get more experience and clients and sample work you refine. Me show you how content aimed at other businesses doesn ’ t decide on a Project s exactly i! Success on here writing in banking, marketing, real estate, and ’... Website up and running and start creating your portfolio how you can create too ve got your stuff on. 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A platform like LinkedIn, increasing its visibility in the best possible position to b2b content writer research ASAP in! ’ t aim to captivate your reader strongly with your brand do is wait hear! Relevant sample posts ] included 24 external links in the comments and good luck because you writing.

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