how to write a business case study article

Copyright © 2020 nTask. It should be attention-grabbing and should ideally include percentage and tough action verbs. minimal experience preparing a business case. A common misconception that many people have about case studies is that these are nothing for those self-congratulatory marketing copies. It is here that you require the assistance of the experts. The use of statistics, direct quotes from the client, and the likes are standard practices. In this article, we’ll guide you on how to write a business case study that is not only the winning formula you need but also explains what you will gain from learning the process. Strong titles, keep in mind, work well when they are accurate and that’s why a major chunk of marketing titles you see online have titles including “by 1000%” and “double yearly revenue”. It is better to avoid jargon and complex words in your work. It is crucial to clearly define the problem and parameter of the solution. To write a business case, start with a straightforward explanation of the problem, issue, or goal. Here are the significant reasons why spending all that time is worth it and why you need to put together your case study. Facts in the case study title will highlight this aspect. If you desire to hone your. Most of the books that I have, "Our section was asked to produce a business case. Next, list the most feasible options for resolution and explain in detail how these options will resolve the problem or issue. You can use the first-person and third-person tones while writing your business case study. We use cookies to ensure that we give you the best experience on our website. They have an incredible impact on the marketing aspect of your business if they are done the right way. Please help us continue to provide you with our trusted how-to guides and videos for free by whitelisting wikiHow on your ad blocker. That is the reason why using things like ‘100%’ or ‘doubles’ come up in so many case study titles. As mentioned, not all possess these specialized skills. It will not just make the research more efficient, but also help you create great content without neglecting your actual business for it. There are some important steps involved in writing an effective business case study and we will share business case study analysis tips for you: Strong titles, keep in mind, work well when they are accurate and that’s why a major chunk of marketing titles you see online have titles including “by 1000%” and “double yearly revenue”. Depending on the content of the research and your brand, you can choose between the third or first person. If you desire to hone your business case study writing skills, then it is the perfect article for you. But, case studies raise the bar higher. Indicate exactly what's needed to implement each solution, such as budget increases and additional labor, and be sure to provide detailed timelines for successful implementation and completion! What if you still have doubts? He has over 40 years of experience in business and finance, including as a Vice President for Blue Cross Blue Shield of Texas. In most cases, you will be following the directions of a superior whose responsibility is to confirm compatibility between mission and the alternative solutions you provide. Make sure to address these concerns during your presentation, instead of waiting for management to raise their concerns. You can use the first-person and third-person tones while, The title that you give is an essential component of your case study. These are wonderful tools to make prospective clients deem a company valuable. Instead, write from the start and keep in as chronological and accurate as it can be. If there are no required formats, you can use any format you'd like. Such case studies prove to be beneficial for the company. Simple things like textboxes or pie-charts about sales or any other services of the company can make all the difference. In most cases, that is all they need to believe in your brand and convert. You may develop the notion that you cannot complete this task. The business case must be interesting, concise and presented without industry jargon. It makes the reading experience less pleasing for your target clients. It makes the reading experience less pleasing for your target clients. Want to learn how to write a business case study that will be beneficial in boosting your ROI? It gives you the opportunity to use quotations easily. If you’re interested in writing a business case study for a project we recommend you utilize a project management tool to delegate responsibilities and keep track of the status of contributors. They can help your clients to understand the actual benefits of your services but also, case studies can be an incredible platform where you can make new clients see your products as well. While there are many standards for information to be included in your case study, the general convention is to include your phone number, website, your social media handles (at least 1 or 2) and your email address. A successfully presented business case can act as an impetus for moving forward with a new, alternative plan of action, or it may simply provide a consistent message, or unified vision for future business decisions and operations. By using our site, you agree to our. ", "Well structured, with key points explained clearly. hire a professional business case study writer, 15 Simple Twitter Guidelines that Everyone should Apply, Marketing Trends for 2017: Video in popular social media, How To Make A Whiteboard Video That Converts, Methods to Improved Organic Blog Traffic in 10 minutes, Video Sales Letter and Its Power to Boost Conversions, Learn To Write: From the Basics to Advanced level. Some assistance from the experts smoothen the rough edges. You can help us grow by sharing it with your network: Fill in your information and click Sign Up. You can get the shock element that urges the readers to read on. So, you have chosen your case, and now comes the hard bit: the writing, of course! Seasoned and start-up company owners know that business planning and strategy implementation play an essential part in its growth and success. Case studies also provide an incredible customer satisfaction level that just isn’t possible with conventional corporate writings. You will have to keep the language simple for the study and not make it overly complicated. Though there are different notions for the information that you need to include in the case study, generally, things like your website, phone number, email, a short bio, and your social media profiles should be included. The case study helps clients to assess the potential of the company. Brainstorm in advance about any potential concerns that management may have about implementing the business case plan. Thankfully, that is not how it works. Explain the methods used, and the research conducted in order to come up with the business case plan’s proposed options. From there provide an explanation of why the proposed business plan should be implemented, and identify the impacts on the business for not implementing the plan. So, why at all would you give so much effort and time to write your case study? We use cookies to make wikiHow great. “Increased signup rates by a 1000%”, if you read it closely then you would just remember the number from this phrase and that’s why numbers help when you want the client to remember you. It helps them build strong bonds between the business and the clients. Experts suggest that it is best to use figure subtly. Since you design your case study, to some extent, for a press release, it needs to have all your contact details and information. If you are good with words, then the tips mentioned above can come in handy. Instead, write from the start and keep in as chronological and accurate as it can be. By using this service, some information may be shared with YouTube. You can use more than one form as well, like having it as a blog post first and then on your landing page. Once you gather information about the scope of the business case study, it is time to begin your task. By offering real-life examples of your product, along with raving customer reviews, the case studies help the new customer to feel confident about your products and consider availing it. Moreover, you can break the case study into new and unique formats, like an infographic, a YouTube video, or a podcast. They can acquire in-depth information about the goods and services that the company offers. If you use only a first-person tone, then it may send a wrong message to your clients. Use the format as laid out by your organization/enterprise. Don’t just go off and write the business case independently, because successful approval and implementation is dependent on support from relevant business stakeholders and managers. Several other business owners fail to attain the necessary confidence. It should contain relatable benefits that should hook the client into trusting your strategy. ", "The article was helpful in starting my new aviation business worldwide. The information that you have incorporated in it will increase its accessibility to people. Both loyal clients and potential customers can get a clear picture. A case study is a content, which sheds light on the company’s effectiveness or success in handling a client. The published material is a useful marketing tool that attracts the attention of the target clients. Some of these are mentioned here as follows: Just like any written material like a book or a novel, a good case study should have a beginning, a good middle, and an amazing ending. It would be even better if you can incorporate actual statistics and numbers to drive your point home. If you want a well-written business case study for your company, then brief the writer accordingly. Business case studies are not produced to stroke the ego of the company in question, but rather how they can benefit future clients. Before you hire such a professional, make sure he/she can accomplish the task properly. I found this great as it provided a breakdown of the task and, "The simplistic manner in which the process is described was easy to understand and implement. Provide the costs associated with the project implementation timeline, as well as the potential costs/losses associated with not implementing the proposed business case plan. Business case studies can impact marketing initiatives. The first step to know when you are learning how to write a business case study is to identify the best possible avenue for data. When it comes down to writing the case study, there may be more than one case that you can choose. The published material is a useful marketing tool that attracts the attention of the target clients. Explain the potential consequences and losses that could result from the plan not being implemented. If you really can’t stand to see another ad again, then please consider supporting our work with a contribution to wikiHow. This article is written well enough for the layperson to understand. Manage your team, tasks, projects and more on a single platform. For your case study to do well, you must include just the right information that is necessary for that particular project and presents it to the client. Soon, you will realize that you can draft your business case study without any additional assistance. This article has been viewed 399,002 times. You will have to keep the language simple for the study and not make it overly complicated. , it needs the kind of solution that your customers can find relatable. nTask is here. It helped me to write a business case for my assignment. Want to learn. Keep the language simple:  It is a common misconception that one must use business terms in the case study. Make sure to include actual numbers:  Customers desire facts more than flowery language. So, depending on that, you can publish the study on your blog, reach out to the relevant publishing platforms, or use it for driving the email signups for your business. What format should I use when presenting a business case? Using the third-person narrative makes the case study less engaging for the readers. {"smallUrl":"https:\/\/www.wikihow.com\/images\/thumb\/b\/b4\/Write-a-Business-Case-Step-1-Version-3.jpg\/v4-460px-Write-a-Business-Case-Step-1-Version-3.jpg","bigUrl":"\/images\/thumb\/b\/b4\/Write-a-Business-Case-Step-1-Version-3.jpg\/aid1147808-v4-728px-Write-a-Business-Case-Step-1-Version-3.jpg","smallWidth":460,"smallHeight":345,"bigWidth":"728","bigHeight":"546","licensing":"